Paid Ads
Skycity Trans
Apr – May Google Ads optimization
11%+ CTR search ads
Search campaigns for a transport rental business, tuned for intent, destination keywords and efficiency, holding an average CTR above 11%.
7.9%
- Avg. CPC
- Rp435
- Conversions
- 106
- Clicks
- 626
Hover or tap the chart to explore
- 11.34%Average CTRAcross 18.5K impressions
- Rp279Average CPCVery low cost per click
- 378ConversionsTargeted inquiries
- Rp585KAd spendHigh ROI efficiency
The challenge
Transport searches are highly competitive, with volatile click prices and generic competitor bids.
What I did
- 01Targeted specific high-intent keywords (Sewa Hiace Jakarta, Sewa Hiace Premio Luxury, Rental Hiace Pariwisata Jakarta).
- 02Wrote ad copy with dynamic keyword insertion highlighting instant booking and pricing.
- 03Kept bids tightly optimized to hold the average CPC as low as Rp279.
Results
- 11.34% average CTR across 18.5K impressions.
- 378 booking inquiries at a Rp279 average CPC and Rp585K total spend.